Promoting the social health of media audiences by developing a media management model

Document Type : Original Article

Authors

1 PhD Student in Media Management, Department of Social Sciences, Communication and Media, Central Tehran Branch, Tehran, Iran

2 Assistant Professor, Department of Social Sciences, Communication and Media, Central Tehran Branch, Tehran, Iran

3 Professor, Management, University of Tehran, Tehran, Iran

4 Assistant Professor, Department of General Psychology, Exceptional Children, Central Tehran Branch, Tehran, Iran

10.30479/mhc.2023.16963.1008

Abstract

People who have social health can be more successful in meeting the challenges of playing key social roles and have more participation in society, and developing a forward-looking strategy model by the media can play an important role in promoting the social health of their audiences. This research has been done qualitatively and quantitatively. In the qualitative phase, content analysis and Q methods were used, and in the quantitative phase, factor analysis was used to analyze the Q method data. Analysis id of the content of the media showed that the highest media production in the field of social deviations with 576 cases and the lowest media production in the field of violence with 237 cases and the function of the media is effective in promoting social health of society and can have the greatest impact. To improve the quality of life, reduce violence, reduce social deviations and social issues.

Keywords

Mental Health and Culture
Volume 1, Issue 1 - Serial Number 1
January 2023
Pages 61-84

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